The Uncut Marketing Podcast

Marketing. Raw & Uncut.

Social Media for Internal Communications

Good internal communications gives any organization a big competitive advantage in their industry. Through knowledge sharing, collaboration, and relationship building, this episode of the Uncut  Marketing Podcast shares some insight into increasing efficiency and production while decreasing costs through social media and internal communications.

We use some examples such as:

Blogging – For the CEO

Deloitte – How to ease the pain of an office move

Vets Now – Improving clinical standards and best practices across the country.

Check it out and don’t forget to add us on iTunes HERE

 

By: Social Media Marketing Strategist & Keynote Marketing Speaker, Ernest Barbaric and Social Media Recruiting & Social Media Consultant Kevin Hayes

5 Tips for B2B in a Social Media Environment

In this episode we tackle social media in a business to business environment. Many misunderstandings about social meda marketing and it’s relevance to a B2B environment.

Check out the video below


Check it out and don’t forget to add us on iTunes HERE.

Links from our Podcast:

Mobify.com

Content Marketing, Strategy and Trends

In this episode, we share an exclusive interview with CMO Gordon Plutsky. He joins us from one of Boston’s leading integrated marketing firms, Kingfish Media.

We cover the topics of:

  • Content Marketing
  • Content Strategy
  • Key marketing trends to watch
  • Branded Apps
  • How Content Marketing fits in the context of the sales process.

 

 

You can check out Kingfish Media here, and follow Gordon on Twitter here.

 

Produced by: Social Media Marketing Strategist and Keynote Marketing Speaker, Ernest Barbaric and Digital Communications Consultant & Social Media Consultant, Kevin Hayes

What the *bleep* is a social media consultant?

In this installment of the Uncut Marketing Podcast, we talk about MRU Shift, a digital marketing conference coming in May to Calgary, and Deloittes TMT Predictions for 2012.

In addition to that, we look at what Social Media Consultant actually does for clients and some ways to sort out a consultant for your own business.

Check it out and don’t forget to add us on iTunes HERE.

Links from our Podcast:

Quantcast.com

Advanced Twitter Search

 

 

Produced by: Social Media Marketing Strategist and Keynote Marketing Speaker, Ernest Barbaric and Digital Communications Consultant & Social Media Consultant, Kevin Hayes

What is the deal with Content Marketing?

In this episode, we explore:

  • Facebook Changes – mandatory Timeline for everyone
  • Google Changes – You will be assimilated
  • MRU Shift – featuring Chris Brogan!
  • Content Marketing

Check it out and don’t forget to add us on iTunes HERE.

 

Produced by: Social Media Marketing Strategist and Keynote Marketing Speaker, Ernest Barbaric and Digital Communications Specialist, Kevin Hayes

Social Media Metrics, Analytics and Innovation

Join us in discussion about measuring and analyzing social media, finding that ROI – and how all that affects innovation.

 

Find us on Twitter at ebarbaric and kevinhayesca.

 

Produced by: Social Media Marketing Strategist and Keynote Marketing Speaker, Ernest Barbaric and Digital Communications Specialist, Kevin Hayes

Interview with Julien Smith – author of Flinch and Trust Agents

In our first episode of 2012, Ernest interviews Julien Smith, the author of “Trust Agents” and “Flinch”, while Kevin works on getting a flu sorted out.

Julien shares his thoughts on marketing trends and the future of business, while also letting us know that he’s working on a new book with Chris Brogan, due to be released in the summer of 2012.

We also have some great news for Calgary marketing folks… but you’ll have to listen to the podcast to find out what that is!

 

 

Episode Links:

Mount Royal’s Social Media for Business certificate

Julien Smith’s blog and website

Trust Agents – on Amazonon Chapters

Flinch – on Amazon

PSFK

 

Find us on Twitter at ebarbaric and kevinhayesca.

 

Produced by: Social Media Strategist and Keynote Marketing Speaker, Ernest Barbaric and Digital Communications Specialist, Kevin Hayes

[note] Drop in some links from our podcast and write a sentence or two about it.
Check it out and don’t forget to add us on iTunes HERE.

 

 

Produced by: Social Media Marketing Strategist and Keynote Marketing Speaker, Ernest Barbaric and Digital Communications Consultant & Social Media Consultant, Kevin Hayes

Importance of Online Reputation Management

In this episode, we talk about the impact and importance of online branding and reputation. Using some specific examples from our business experience, you will learn all about what kind of a financial impact a bad reputation can have. We also discuss some specific methods of dealing with negative comments and reviews.

 

 

Here are some helpful links when it comes to online reputation management:

Sysomos - Business and Enterprise level brand monitoring and management tool

SocialMention - Free brand mention and monitoring tool.

Yelp - One of the most popular general review sites. Click the link and search for your own company name.

EQ3 example from the podcast

 

Top 10 Social Media Tips & Tools

In the last episode of The Uncut Marketing Podcast of 2011, we go over the Top 10 Tools and Tips for social media and digital marketing. These include reputation monitoring, online collaboration tools and ideas and insights about social media strategy and much much more. Have a listen:

 

 

Here are the sites and tips from the podcast:

Mindomo - Online brainstorming and mind mapping.
Mockflow - Wireframe and mock up full and mobile websites.
Sysomos Heartbeat - Awesome brand and reputation monitoring tool.
Minigroup - Private, secure group collaboration and sharing.
FollowerWonk - Find new connections, analyze or compare Twitter accounts.

Also make sure to check out damnyouautocorrect.com for some great belly laughs and tears of joy. My favorite list so far is the November 2011.